Twitter Promises to be More Diverse by 2016

Article written by Angela Hydes, Marketing and Content Contributor. Follow us at @TALGroup.

According to recent reports, Twitter is anything but diverse. In fact, its team is composed mostly of white, ivy-league educated males.

The organization recently admitted this in a public post on its site, stating it intends to increase the percentage of female employees and underrepresented minorities by 2016.

Below are some highlights from the press release. Twitter intends to achieve the following by 2016:

  • Increase the percentage of female employees from 30% to 35%
  • Boost the number of women in technical roles from 10% to 16% 
  • Boost the number of women in leadership roles from 21% to 25% 
  • Increase the number of underrepresented minorities in its workforce to hit 11% overall (up from 7% last year); 9% in tech roles (up from 3%), and 6% in leadership roles (up from 4%) in the U.S.

According to Twitter’s VP of Diversity and Inclusion, “We want the makeup of our company to reflect the vast range of people who use Twitter. Doing so will help us build a product to better serve people around the world.

In July, Pinterest made a similar announcement stating its own diversity-minded goals it would achieve by 2016. Despite both companies releasing statements, they fall considerably short in comparison to other organizations like Pandora and Indiegogo who are leading the race on diversity. Both scored 51% male and 49% female, and 55% male vs. 45% female respectively.

While this is a positive step forward for Twitter, it is still clear that the company is facing considerably more troubles than its lack-of-diverse workforce. Hopefully it will sort them out before it continues to lose more senior-level executives.


Looking to recruit or for a career change? Do not hesitate to reach out to us either on talgroup.net, in person at our head office, or by phone (+1 416 599 1825). One of our recruiting experts would be happy to begin planning your recruitment campaign for you. 

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