Article written by Angela Hydes, Marketing and Content Contributor. Follow us at @TALGroup.
How many “retweet to win” contests have you seen on Twitter? Probably thousands. Computer Engineer Hunter Scott decided he would try to automate his application process, and see how effective he could be at winning.
He coded a bot that entered every Twitter contest it could find – a total of 165,000. When all was said and done, Hunter claims he won a total of 4 contests each day, for a total of over a hundred prizes. Not bad, for a little bot.
Hunter says that “the most difficult part of this project was preventing the bot from getting banned by Twitter.” Generally, the social tool prevents repetitive spam-like activities, such as following too many people at once. However, by using Python script, Scott was able to take this algorithm into account and balance his activities accordingly.
Sadly, the best prize he won he wasn’t able to claim – a $4,000 trip to New York’s fashion week due to taxes and the fact that he didn’t live near New York. That being said, he did win some interesting gems like a cowboy hat signed by some Mexican soap opera actors (a total win, right?!).
Hunter’s activities just prove how entirely random Twitter-generated contests are. The social network, and companies using it, should question their outreach methods being used on this seemingly impersonal platform. Currently the channel is cluttered with so many trolls and SPAM accounts it’s hard tell if you’re speaking to a real human or not.
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