Article written by Angela Hydes, Marketing and Content Contributor. Follow us at @TALGroup.
Leadership begins from the top-level and downwards. For this reason, if you hold a senior, director, or CEO-level role within your company, it is your responsibility to set a stellar example for your staff and potential clients.
A huge component of your external reputation is your digital presence, of which your LinkedIn profile forms a significant piece of the puzzle. Below are 5 clues that your LinkedIn profile is in need of a tune-up.
1. It is a duplicate of your resume.
While junior-level managers can get away with this, your online representation needs to be an extension of your brand. This means you need to incorporate mission statements, personality and personal accomplishments.
Carefully tailor your content, making sure it shows your unique leadership style and the knowledge you have cultivated in your many years of service. Put in the effort, and don’t get someone else to write it for you. Own your image. That being said, it is always a fantastic idea to ask for pointers from younger managers who may be more familiar with the “hip” and “buzz” jargon commonly used in your industry.
2. No headline, no summary, and no keywords.
Whether you are looking for work or not, LinkedIn is a fantastic way of reaching new clients and prospective future employees. You are an extension of your company, and if your profile is incomplete, you will fail at indexing your profile on Google.
Take the time to read about SEO and keyword indexing, and make sure you utilize high-performing and significant keywords you want found.
3. You’re stuck in the box.
Senior-level executives are frequently afraid to show too much personality, and opt to “play it safe” on their online profiles. However, take a moment and consider what types of people you like to work with. Likely you are thinking of individuals that are warm, funny, cheerful, empathetic, personable and unique.
Why are you afraid to show this side of your personality on your LinkedIn? Think of it this way – playing it safe is what the majority of leaders are doing. Why are you afraid to show your unique strengths, and stand out?
Make sure your profile isn’t a novel in itself. As a rule of thumb, make sure each section is no more than between 200-250 words. Likewise, steer clear of the following:
- Employee performance issues
- Proprietary content or copy that is not yours to show
- Specific budget and revenue figures
5. No updates since 2008.
The worst disservice you can do to yourself is having a LinkedIn profile and not updating it. This causes great confusion, especially when clients search for you and notice your credentials don’t align. As a rule of thumb, you wouldn’t let your personal reputation suffer in the office – so don’t let it suffer online. Put in the effort and you will reap the rewards.
Please feel free to share your thoughts about this!
Looking to recruit or for a career change? Do not hesitate to reach out to us either on talgroup.net, in person at our head office, or by phone (+1 416 599 1825). One of our recruiting experts would be happy to begin planning your recruitment campaign for you.