Bud Light’s St. Patty’s #UpForWhatever Campaign Gets Anything But Lucky

Article written by Angela Hydes, Marketing and Content Contributor. Follow us at @TALGroup.

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It looks like Bud Light might have been drinking it’s own product when it posted a questionnable tweet (see above) on its feed this Patrick’s Day. Apparently the company thinks it’s alright to touch or “pinch” people without their consent, especially if he/she isn’t “up for whatever”.

While the company deleted the tweet two hours after posting it, and issued an apology, users didn’t let the issue go so quickly.

Facing backlash, Bud Light’s team published the following apology for its post:

We understand some people misunderstood our St. Patrick’s Day post and apologize to anyone who was offended,” a rep for the company said in a statement provided to Mashable. “We would never condone disrespectful behavior and our intention was only to playfully celebrate the holiday.

Their response didn’t come soon enough, however. Bud Light’s social media team should probably reconsider its strategy going forward – it’s one thing to promote partying, it’s a whole other issue to promote involuntary sexual acts. With alcohol being directly associated to countless occurrences of assault at parties (ie. date rape, alcohol poisoning, crude behavior, etc.), this team of marketers may want to tread a bit more carefully when promoting reckless behavior in the future.


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