Article published by Forbes, written by Ken Sundheim.
If you are interviewing with a company that is in the least bit reputable, you can bet the hiring manager is going to Google your name. The good side of this is that you have the power to indirectly communicate with employers via the web and ace the interview prior to walking through the door. The hard part is that you can also jinx and limit yourself without knowing it.
With enough hard work, you can control (to a certain extent) what appears on the first page when someone look you up on the main search engines. According to Forbes, here’s the WHO, WHAT, WHERE, WHEN and HOW of branding yourself to any prospective employer.
1. A Professional Headshot is Key
This does not necessarily mean a head shot that cost you $1,500 to acquire. It simply means having a photograph of you taken that portrays you in a professional, high-quality light. Many veteran work photographers won’t charge more than $350 for a professional headshot -and that’s in NYC, where everything is more expensive.
2. Starting a WordPress Blog.
There is nothing better than having a blog that you full control rank highly when a prospective employer Googles your name. Here’s how to do so:
Go to wordpress.com and sign up for a free WordPress account. Note that for it to be free, you have a .wordpress url. If your name is Bradley Whatever, your blog would be bradley.whatever.wordpress.com. Also register a separate Google address for your blog, as this will play a part in author rank. Because your name is in the domain, this increases your chances your name’s higher search rank.
While WordPress can’t be explained in a 500-800 Word article, you should have page dedicated to: your resume, your social media accounts, an About page, and a contact page. Have a focus and display your expertise in that area through your posts. After that, it’s wherever your creativity takes you. Keep your blog updated, clean, and control what employers see when they search you. Be proactive, instead of being scared of what they’ll find when they search you.
3. Start a Twitter Account
Once you have your blog, set up a Twitter account for sharing your posts and articles in your field.
This will increase readership on your blog, increase your Twitter followers, and will display a keen ability to implement complex, professional social media campaigns. Moreover, since Twitter allows a description and link to your blog, odds rise of blog traffic and higher Google ranking.
4. Google+ Account
Google+ is the most beneficial, under-utilized social media avenue that can convey a strong online brand and catch employers’ attention. For any job seeker, Google+ has a plethora of benefits. These include:
a. Author Rank : author rank determines how Google rates your content and where it ranks you in the search engines when hiring managers or recruitment firms search your name. The scale starts at 0 and increases with popularity of the author.
b. Your picture showing up next to your blog – When you link your Google+ account to your blog and the recruiters or hiring manager search your name, a professional picture will appear right next to your name.
5. Starting a Facebook Account For Your Blog
Once you have the other social media facets set up, it’s time to create a Facebook account for your blog. Like Google+, Facebook gives you a strong avenue to share your content with the public, increase readership, thus increasing the odds of your blog and headshot coming up in the first page search results.
6. LinkedIn Account
LinkedIn, like Google+, allows you to combine your social media profiles and your blog. If you don’t have extensive intern experience, you can note your blog as a position, as well as link for potential employers when visiting your LinkedIn account.
By joining groups relevant to your blog topic, you gain recognition and further network in the field when sharing your content.
In the End
Across these platforms, the professional headshot is typing your image together in the employer’s mind – thus creating a brand for yourself not unlike a logo does for a company. Creating the right impression hooks employers and keeps them positively disposed to you as they peruse your social media presence.
Please feel free to share your thoughts about this!
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Source: Business Week